Description
Mona, a communication agency, was tasked with preparing and implementing the media and communication plan for before and during the event which was China Trade Week - Tanzania that took place between the 26th-28th of September, 2022 at the Aga Khan Diamond Jubilee Hall in Dar es Salaam. Whereby the Guest of Honour was Hon. Exaud Kigahe, Deputy Minister of the Ministry of Investment, Industry and Trade.
Raise awareness on the 1st CTW Tanzania hybrid event, successfully conduct 500 B2B matchmaking meetings, successfully sign more than 100 deals and raise awareness of the upcoming bigger exhibition in 2023.
Key Activities
1. Coordination of brand design, captioning and copywriting.
2. To coordinate communication efforts before the events to raise awareness of the Launch and support invitaton efforts to get more people following the lauch and attend the virtual event.
3. To compile media report covering all communication done for the Launch