Description
Mona, a communication agency was tasked with coordinating the impact prior, during and after the event. This was done in close collaboration with the Government, through its Ministry of Finance, together with FSDT and its partners.
Raise awareness about machinga women and youth, and communicate their challenges and contributions to society. Communicate the event and highlight engagement through the use of Government officials, FSDT partners, Financial sector, Machinga women and youth, general public.
Key Activities
1. Coordination of brand design, captioning and copywriting.
2. To coordinate communication efforts before the events to raise awareness of the Launch and support invitaton efforts to get more people following the lauch and attend the virtual event.
3. To compile media report covering all communication done for the Launch